We have covered the major don’ts in social media so how about we cover some dos.
When researching this crazy world of social media, the don’ts came easy to find but every expert and blogger had their own ideas of how to be successful. Some say branch out and cover as many networks as possible while other suggest finding a niche and sticking to it.
Despite some of their disagreements in success, 3 basic strategies seemed to come up in every tip or trick to being a social media king/queen.
1. Have a plan. When setting up your social media, know what goals you plan to accomplish. If it is a crisis management situation, you are not going to be posting funny pictures. If you want to bring people in, create a quiz of the day or post those funny pictures to make people think of you over your competitor.
2. Be a team. Social media is not a one person job. Keep as many people involved as possible. Two heads are most definitely better than one in social media. BUT! make sure you have a plan (back to 1.) as to who is going to be in charge of making the genius posts you and your team come up with.
3. Be honest. Be real. If your remember number 3 in the don’ts post, being personable is ultimately what people are looking for in social media. This complex world of social media can make or break a business. People are looking for answers and people are looking for who and what they want to bring into their homes. Giving an image and personality that people feel comfortable with is going to boost image, business, and profit for any kind of industry.
Social media is a lot like a complicated puzzle. There are a ton of pieces and a million spots for the wrong ones. But when you slow down and put it together piece by piece with a simple strategy it ends up perfect by the end. And you never have to do a puzzle you don’t want to. If you want to be the person on every social media platform out there, go for it! If you want to only be on Facebook and Twitter, make it the best Facebook and Twitter anyone has ever seen.