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When learning anything new or mastering a concept you have to first learn the background. As a 21 year old I remember my first interaction with social media was the horrible sounds of AOL coming to life on a dial up computer. When did you first experience social media? If you need a quick refresher, Tim McMullen posted this wonderful infographic to give us a brief history lesson and time line of social media.
http://socialmediatoday.com/1670986/history-social-media

With our basics now covered and leaving us all feeling ancient, how do we tackle this monster that is social media?

If you know what not to do you are already 10 times better at something. So, let’s go over 3 main social media don’ts.

1.  Do not be self-absorbed. Social media is not about you. It is about who you are reaching. When it comes to where you post, when you post, and what you post, always think about who is reading it and what they are going to take away from it. And okay it is a little self-absorbed because ultimately making it about them is going to benefit you.

2. Do not be a hermit crab. Making a main post and then going back in your shell is unacceptable. Your audiences will be looking to get answers. If you do not open up dialogue and give them what they are looking for you are going to fail. Be open.  Whether your social media is through a blog, Facebook,Twitter, or the other numerous options out there people want open communication. Answer questions, solve problems, and back to numero uno make it about the customer and help yourself doing so.

3. Obviously, do NOT be boring. If your social media is black and white, with no excitement, guess who is not going to get visited again? Keep your social media audience engaged. Add life. Something as simple as pictures or some kind of daily special will keep your audience wanting more.

To learn a little more about how important number one is and get a little more information on being successful in social media read this post from PR expert, Brian Solis.
http://www.briansolis.com/2012/03/social-media-is-about-social-science-not-technology/